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Senior Marketing Strategist

3 weeks ago

Singapore beBeeMarketing Full time $90,000 - $120,000
Job Title:
Senior Specialist Marketing and Visual Merchandising Executive

As a Senior Specialist Marketing and Visual Merchandising Executive, you will be responsible for driving impactful commercial marketing campaigns and leading the visual merchandising strategy in Singapore. You will collaborate with cross-functional teams to ensure consistency in channel marketing plans and develop country integrated marketing & GTM plans for SG and Malaysia.

Key Responsibilities:
1. Develop and lead the visual merchandising strategy and roll out in conjunction with international and global VM guidelines.
2. Collaborate with commercial and product team to ensure visual merchandising standards are consistently maintained across all stores in line with market needs.
3. Evaluate the effectiveness of visual merchandising strategies and adjust as needed in line with market needs and global VM guidelines.
4. Manage budgets and resources for visual merchandising projects.
5. Train and support store staff in maintaining visual standards.
6. Develop the commercial channel marketing activation strategy in alignment with business goals.
7. Collaborate with commercial marketing and VM team to ensure consistency in channel marketing plans.
8. Integrate global scalable marketing programs into regional DTC activations.
9. Work with an activation agency to conceptualize, develop and execute innovation and disruptive activations driving footfalls to the stores.
10. Plan and implement impactful retail marketing campaigns, seasonal promotions, and product launches tailored to GTM calendar.
11. Measure and optimize commercial marketing activations and communicate to key stakeholders.

Key Accountabilities:
1. Oversee and review all commercial marketing campaigns and shares visibility with the Director ensuring that the Global calendar and local strategy/guidelines have been followed.
2. Oversee the management of regional social channels (Meta Instagram and Facebook) to ensure optimal brand-right content that delivers high levels of engagement & interaction, while aiming to increase our follower count.
3. Collaborate with the International Marketing and Global team to ensure the right balance between audience segmentation (Feel Good v. Explorer) across our key markets.
4. Develop country Integrated Marketing & GTM plans for SG and Malaysia.

Required Skills and Qualifications:
  • A minimum of 5-6 years of experience with a proven track record of delivering impactful commercial marketing campaigns for global brands.
  • Core competence in driving best in class VM execution and engaging retail activations.
  • Excellent use of Adobe illustrator, InDesign and Photoshop.
  • Excellent communication and presentation skills, with the ability to articulate creative concepts and strategies to influence stakeholders at all levels.
  • Excels in a dynamic, fast-paced, entrepreneurial environment.
  • Strong understanding of digital, new media, and social.
  • Demonstrated experience managing creative processes through external ad agencies, internal teams and freelancers.
  • Collaborative and flexible, working effectively with Cross-Functional teams and adapting to changing campaign dynamics
  • Self-driven with a positive attitude, demonstrating enthusiasm and dedication to achieving campaign objectives.
  • Excellent problem-solving skills, able to overcome challenges and adapt strategies as needed.
  • Professional and detail-oriented, ensuring the highest quality and accuracy in all marketing activities.

What We Offer:
We offer a dynamic and fast-paced work environment where you can utilize your skills and experience to drive impactful marketing campaigns and visual merchandising strategies.