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Marketing Communications Coordinator

7 days ago

Singapore NTU (Nanyang Technology University- Main Office-HR) Full time
About the Role

We are seeking an enthusiastic and passionate individual to implement communication strategies and social media plans for NTU's Office of Information, Knowledge & Library Services (OIKLS) in the areas of library marketing, event management, website & social media management, and student engagement.

Key Responsibilities
  • Organize marketing campaigns in accordance with the overall communication and marketing strategy.
  • Implement marketing activities across a broad range of digital marketing channels (social media, digital screens, print, & email).
  • Conduct research and prepare reports on academic library trends and the various stakeholder groups to drive engagement initiatives.
  • Conceptualise and manage creation of engaging digital content for publishing onto digital platforms.
  • Manage social media accounts, create engaging posts, and respond to audience inquiries.
  • Monitor social media trends and analyze engagement metrics to inform future strategies.
  • Maintain all Internet and Intranet pages (role of Editor in NTU Social Media Policy).
  • Propose and develop concepts and themes for engagement activities aimed at undergraduate and graduate students.
  • Organize and promote the activities to generate awareness and participation.
  • Organise events held in library premises and advise stakeholders on best practices.
  • Lead the logistics of library events, activities and initiatives.
  • Conduct library tours and visits.
  • Plan and collect relevant data on events and initiatives.
Requirements
  • A recognized Master of Science in Information Studies or Master of Library and Information Science is preferred.
  • A recognized Bachelors degree in any field.
  • Good working knowledge of Wordpress or other content management systems, Wooclap and similar engagement systems.
  • Knowledge in managing business accounts of key social media platforms such as Instagram, Facebook, Twitter and Telegram and use the various tools and resources of each platform to study/boost followers, reach and engagement.
  • Proficient in Microsoft Office (Word, PowerPoint, Forms, and Excel).
  • At least 3 years of working experience in a marketing role.
  • Experience in developing communication plans or stakeholder management in education industry.
  • Experience in writing for social media and conducting business presentation will be advantageous.
  • Good presentation skills, excellent written and verbal communication skills.
  • Organized and detail oriented.
  • Service-oriented mindset.
  • Able to work independently and collaboratively in a team.
  • Good time management skill and ability to prioritize work well.