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Cultural Insight Architect
3 weeks ago
We are seeking a visionary Cultural Insight Strategist who can decipher the intricacies of pop culture, translate brand messaging into authentic fandom experiences, and transform cultural momentum into commercial success.
- Develop comprehensive cultural signal systems across K-Pop/K-Drama, streetwear, music scenes, Web3, gaming, and the creator economy, identifying key trends and insights.
- Conceive and craft compelling thought leadership pieces, quarterly trend decks, and pitch narratives that resonate with executive audiences and drive business outcomes.
- Design innovative cultural plays that leverage insights to create engaging platforms, properties, partnerships, and creator programs that fans crave.
- Evaluate success through leading indicators, fandom KPIs, and community health metrics, ensuring data-driven decision making.
To excel in this role, you will need:
- 6-8 years of experience in strategy, cultural insights, editorial, innovation, or related fields where your ideas have driven tangible results.
- Hands-on expertise in at least two areas: K-Pop/K-Drama, streetwear, music ecosystems, Web3/virtual goods, gaming/esports, or the broader creator economy.
- Research skills, including social listening, search trends, platform analytics, and fieldwork (forums, FYPs, fan cafés, subreddits, stan Twitter).
- Excellent writing and strategic skills, with an ability to communicate complex ideas simply and persuasively.
- Comfortable working lean and fast across markets in APAC, with bonus points for Asian language proficiency.
Preferred Qualifications:
- Experience in shaping IP, live events, or content franchises.
As a member of our team, you'll enjoy a hybrid work setup across an APAC hub, with opportunities to travel when culture or clients demand it. You'll collaborate with a small group of thinkers and makers, owning projects and driving impact.
