Food Industry Product Development Specialist

2 weeks ago

Singapore beBeeProduct Full time $90,000 - $120,000
Job Description

Understanding consumer preferences and demands is critical for product managers in the food and beverage industry.

Consumers today are more health-conscious and environmentally aware than ever before, and they expect the products they buy to reflect these values.

  • **Identifying Key Market Segments and Trends**: Analyze market research to identify growth opportunities and stay ahead of competitors.
  • **Staying Up-to-Date with Regulatory Landscape**: Monitor changing regulations to ensure compliance with food safety standards.
  • **Compliance with Food Safety Regulations**: Ensure all products meet regulatory requirements to maintain consumer trust.
  • **Digital Marketing Strategies**: Collaborate with sales and marketing teams to develop online marketing plans.
  • **Online Marketing Implementation**: Design and implement online marketing campaigns across various digital platforms.
  • **Social Media Management**: Manage company social media presence and web advertising.
  • **Developing Social Media Strategies**: Create engaging content and grow brand awareness through social media.
  • **Industry Trends and Technology**: Stay informed about the latest industry trends and technologies.
  • **User Experience and Strategy**: Assess online user experience and develop strategies to improve it.
  • **Customer Communications**: Maintain customer communications through weekly reports, news articles, and industry guides.
  • **Media Budget Monitoring**: Oversee the media budget to ensure effective use of resources.
  • **Digital Marketing Reports**: Prepare and present digital marketing reports to stakeholders.

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