Digital Growth Expert

4 days ago

Singapore beBeeGrowth Full time $80,000 - $120,000
Senior Digital Growth Strategist

This is a highly challenging and rewarding role for an experienced professional seeking to drive business growth through strategic digital marketing initiatives.

We are seeking a talented Senior Digital Growth Strategist to lead our growth and acquisition efforts, leveraging their expertise in full-funnel marketing, affiliate marketing, and e-commerce tactics to develop and execute high-impact campaigns and programs.

The ideal candidate will have a proven track record of success in managing complex marketing projects, driving subscriber growth, and optimizing Cost to Acquire (CAC) while maintaining healthy product margins.

This role requires strong project management skills, including the ability to manage external agencies and cross-functional teams, as well as exceptional communication, stakeholder engagement, and negotiation skills.

  • New Channel Development:
    • Develop and establish new acquisition channels, including digital affiliates, strategic websites, and offline partnerships.
    • Engage affiliate and advocacy platforms that align with our brand and customer base.
    • Design competitive yet optimized incentive and commission structures to attract and retain channel partners.
  • Channel Expansion and Optimization:
    • Strengthen and scale existing acquisition channels, both paid and organic.
    • Launch timely campaigns and promotions to maximize channel performance and partner contribution.
  • Product Penetration and Profitability:
    • Drive efficient and profitable sell-through of mobile products.
    • Optimize CAC while maintaining healthy product margins.
    • Strategically align channel partners to targeted product-audience fit to maximize ROI.
  • Channel Health and Performance:
    • Maintain strong relationships with channel partners and ensure mutual growth.
    • Monitor channel KPIs and implement improvements to enhance partner engagement and performance.

To succeed in this role, you should have:

  • Proven experience in managing full-funnel marketing and acquisition campaigns across digital and traditional platforms.
  • Strong project management skills, including managing external agencies and cross-functional teams.
  • Strategic and analytical mindset with a strong focus on performance metrics and ROI.
  • Exceptional communication, stakeholder engagement, and negotiation skills.
  • Deep understanding of affiliate marketing, e-commerce tactics, and digital growth mechanics.

This is a fantastic opportunity for a seasoned digital growth strategist to join our team and make a significant impact on our business.

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