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Strategic Marketing Specialist
4 weeks ago
Nanyang Asia College Pte Ltd is seeking a seasoned Strategic Marketing Specialist to join our dynamic team. As a key member of the marketing department, you will be responsible for developing and executing a comprehensive marketing strategy that drives student recruitment and enhances the college's reputation.
About the Role
This role offers a unique opportunity to leverage your marketing expertise in a fast-paced educational setting. You will work closely with stakeholders to analyze market trends, identify opportunities, and develop targeted campaigns that engage prospective students and drive enrollment growth.
Key Responsibilities
- Develop and execute a strategic marketing plan to promote the college and increase student intake
- Analyze marketing data to track the effectiveness of campaigns and inform future strategies
- Collaborate with cross-functional teams to design and implement marketing collateral, including print and digital materials
- Build relationships with industry partners, alumni, media, and vendors to promote the college and secure job placements/internships
Requirements
To be successful in this role, you will need:
- a Diploma or Degree in any discipline
- at least 2 years of institutional sales experience
Skills and Qualifications
We are looking for a highly skilled and experienced marketer who can bring creative and innovative ideas to the table. In addition to the requirements listed above, you will need to possess strong negotiation, market research, sales, digital media, Microsoft Office, Microsoft Excel, social media, selling, marketing, digital marketing, networking, communication skills, team player, customer service, and business development skills.
What We Offer
Nanyang Asia College Pte Ltd offers a competitive salary range of SGD $4500 - SGD 6500 per month, commensurate with experience, as well as a comprehensive benefits package that includes medical, dental, and optical coverage, retirement savings plan, and paid time off.
