Digital Marketing Innovator

2 weeks ago


Singapore Careers@Gov Full time
Job Description:

In this role, you will have the opportunity to drive impactful marketing outcomes and shape the future of digital health experiences. As a key member of our Digital Marketing team, your primary areas of focus will include developing and implementing the roadmap for the optimisation of HPB's MarTech stack, creating digital content strategy for eNewsletters, and fostering close partnerships with internal and external stakeholders.

About the Role:
  • Develop and implement MarTech solutions to enhance digital marketing capabilities, drive seamless integration between tools and platforms, and leverage data-driven insights to deliver impactful marketing outcomes.
  • Create and curate digital content for HPB's integrated eNewsletters, growing email marketing reach and helping subscribers stay up-to-date with the latest from HPB and partners.
  • Lead Email Marketing Automation tools management, driving best practices in email marketing and achieving business objectives.
  • Foster partnerships with internal and external stakeholders, vendors, and partners to ensure end-to-end project delivery.
  • Analyse emerging trends in Digital Marketing and translate them into actionable plans through workshops, trainings, and knowledge-sharing sessions.
Requirements:
  • At least 5-7 years of experience in digital marketing, ideally with deep expertise in email marketing and/or MarTech.
  • Relevant qualifications or experience in Digital Marketing/Martech, Business Marketing Communications, or a related field.
  • Strong project management skills and excellent written communications, presentation, and interpersonal skills.
  • Demonstrated ability to manage ambiguity, navigate complexity, and perform under pressure.
  • Budget management expertise.
What You Can Expect:

$120,000 - $180,000 per annum salary range based on location and experience.



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