Global Esports Marketing Director

4 weeks ago


Singapur, Singapore Razer Full time
Job Summary

We are seeking a highly skilled and experienced Global Esports Marketing Manager to lead our esports marketing efforts and drive business growth. As a key member of our team, you will be responsible for developing and executing comprehensive marketing strategies that elevate the Razer brand within the global esports ecosystem.

Key Responsibilities
  • Team Leadership: Lead and manage a team of esports marketing specialists, providing guidance, mentorship, and performance feedback to ensure high-quality content creation and project execution.
  • Strategic Planning: Oversee the planning, execution, and management of global esports marketing projects and initiatives, ensuring alignment with overall business objectives and strategic goals.
  • Cross-Functional Collaboration: Coordinate with cross-functional teams, including marketing, product, and regional esports teams, to integrate esports content and marketing efforts across all platforms and regions.
  • Project Management: Manage timelines, budgets, and resources for projects that drive business growth, ensuring timely delivery and adherence to quality standards.
  • Content Strategy: Develop and implement comprehensive content strategies that resonate with both hardcore esports fans and viewers, enhancing Razer's brand presence across various platforms.
  • Community Engagement: Oversee community engagement efforts, ensuring positive brand image and effective communication with the esports community through social media and other platforms.
  • Analytics and Reporting: Utilize analytics tools to track content performance, audience growth, and engagement metrics. Report findings to the Global Esports management team, and adjust strategies accordingly.
Qualifications
  • Proven Experience: Proven experience in esports marketing, project management, and content strategy, with a portfolio showcasing diverse and successful campaigns.
  • Leadership Skills: Strong leadership skills with experience in managing and mentoring a team.
  • Industry Knowledge: Deep understanding of the esports landscape, including major titles, teams, players, and tournaments.
  • Communication Skills: Excellent communication and storytelling skills, with the ability to adapt tone and style for different platforms and audiences.
  • Strategic Thinking: Strategic thinker with a track record of using insights and data to drive marketing decisions.
  • Technical Skills: Familiarity with content management systems, social media platforms, and analytics tools.


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