Content Strategist
1 month ago
At Starlight Group, we're seeking a highly skilled Content Creator to join our team. As a key member of our marketing team, you will be responsible for developing and implementing a comprehensive social media strategy that showcases our brand's unique voice and style.
Key Responsibilities:- Develop and execute a social media content calendar that aligns with our brand's goals and objectives
- Collaborate with influencers and content creators to produce high-quality content that resonates with our audience
- Manage and coordinate with our digital marketing team to ensure seamless execution of social media campaigns
- Conceptualize and develop fresh ideas that embody our brand's image and style
- Craft compelling copy, stories, demos, headlines, taglines, calls to action, and storyboards that drive engagement and conversions
- Brainstorm innovative ideas with our team and manage the development of multimedia, video, and other online media assets
- Monitor and leverage trends and insights from social media platforms to inform our content strategy
- Create effective ads on social media platforms to drive prospect acquisition, conversions, and engagement
- Provide support with weekly and monthly social media reports and insights
- Engage and interact with our social media followers
- SOURCE, BRIEF, CURATE, AND APPROVE CONTENT FROM SOCIAL MEDIA AGENCIES AND INFLUENCERS
- Professional Certificate/NiTEC, Diploma, Advanced/Higher/Graduate Diploma, Bachelor's Degree, or the equivalent with at least 1-2 years of relevant experience in a similar capacity would be preferred
- Excellent command of English and Mandarin, with strong writing and verbal communication skills for posting content in both languages
- Ability to speak/write in Malay will be a big advantage
- Strong ideation and creativity skills
- Exceptional planning, organizational, and time management skills, with the ability to multi-task in a fast-paced environment
- Knowledge in WooCommerce & Shopify will be a big plus
- Proven experience in social media marketing and content production
- Proficiency in Cap cut, premier pro and photoshop or other video and photo editing tools
- Excellent understanding of the social media landscape, metrics, user behavior, and influencers
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