Content Strategist

1 month ago


Singapore Starlight Group Full time
Job Title: Content Creator

At Starlight Group, we're seeking a highly skilled Content Creator to join our team. As a key member of our marketing team, you will be responsible for developing and implementing a comprehensive social media strategy that showcases our brand's unique voice and style.

Key Responsibilities:
  • Develop and execute a social media content calendar that aligns with our brand's goals and objectives
  • Collaborate with influencers and content creators to produce high-quality content that resonates with our audience
  • Manage and coordinate with our digital marketing team to ensure seamless execution of social media campaigns
  • Conceptualize and develop fresh ideas that embody our brand's image and style
  • Craft compelling copy, stories, demos, headlines, taglines, calls to action, and storyboards that drive engagement and conversions
  • Brainstorm innovative ideas with our team and manage the development of multimedia, video, and other online media assets
  • Monitor and leverage trends and insights from social media platforms to inform our content strategy
  • Create effective ads on social media platforms to drive prospect acquisition, conversions, and engagement
  • Provide support with weekly and monthly social media reports and insights
  • Engage and interact with our social media followers
  • SOURCE, BRIEF, CURATE, AND APPROVE CONTENT FROM SOCIAL MEDIA AGENCIES AND INFLUENCERS
Requirements:
  • Professional Certificate/NiTEC, Diploma, Advanced/Higher/Graduate Diploma, Bachelor's Degree, or the equivalent with at least 1-2 years of relevant experience in a similar capacity would be preferred
  • Excellent command of English and Mandarin, with strong writing and verbal communication skills for posting content in both languages
  • Ability to speak/write in Malay will be a big advantage
  • Strong ideation and creativity skills
  • Exceptional planning, organizational, and time management skills, with the ability to multi-task in a fast-paced environment
  • Knowledge in WooCommerce & Shopify will be a big plus
  • Proven experience in social media marketing and content production
  • Proficiency in Cap cut, premier pro and photoshop or other video and photo editing tools
  • Excellent understanding of the social media landscape, metrics, user behavior, and influencers

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