CRM Data Insights Analyst

1 week ago

Singapur, Singapore Tapestry Full time

About the Role

This is an exciting opportunity to join the Tapestry team as a CRM specialist, where you will play a key role in providing data insights and driving business growth. As a CRM specialist, you will be responsible for leveraging CRM data to provide actionable insights and recommendations to the business.

Key Responsibilities

  • Manage reports and dashboards that measure overall customer acquisition and retention, including consumer analytics and customer pipeline models.
  • Understand the overall business performance and challenges, and leverage CRM data to provide insights and recommendations.
  • Leverage loyalty program analysis to provide insights and recommendations to determine action plans.
  • Provide a roadmap to drive customer acquisition and exceed targets.
  • Manage customer communications, including SMS and email marketing.
  • Monitor the performance of CRM promotions and manage customer databases.
  • Work with cross-functional teams to gather qualitative and quantitative feedback on customers and translate it into actionable insights.

Requirements

  • At least 2 years of relevant experience in CRM in FMCG or Retail industries.
  • Superior proficiency in Excel.
  • Comfortable with data crunching and reporting.
  • Drive and be proactive to problem-solve or initiate improvements.
  • Organized and highly collaborative within departments.
  • A team player attitude and be people-oriented.
  • A pleasant and mature personality.
  • Comfort in managing multiple projects and deadlines in a fast-paced environment.
  • Flexibility and independence.
  • Fluency in both verbal and written English.

Competencies

  • Courage: Doesn't hold back anything that needs to be said; provides current, direct, complete, and 'actionable' positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
  • Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
  • Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
  • Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in the air; doesn't have to finish things before moving on; can comfortably handle risk and uncertainty.
  • Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
  • Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
  • Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.

Competencies for All People Managers

  • Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future-oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
  • Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
  • Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in his/her team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.

About Tapestry

Tapestry, Inc. is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.

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