Senior Brand Marketing Strategist
3 days ago
We are seeking an experienced Senior Brand Marketing Strategist to join our team at FSK Advisory Pte Ltd. As a key member of our marketing department, you will be responsible for developing and executing comprehensive marketing strategies to promote our brand's products and services across multiple channels.
Key Responsibilities:
- Formulate and implement strategic marketing plans to drive brand awareness and customer engagement.
- Conduct market research to identify trends and consumer preferences, informing marketing strategies and campaign development.
- Oversee digital marketing initiatives, including website content management, SEO/SEM, email marketing, and social media campaigns.
- Collaborate with internal teams to ensure marketing efforts align with business objectives and product launch timelines.
- Plan and execute marketing campaigns and initiatives, including product launches, promotions, and events.
- Monitor and analyze marketing performance metrics, making data-driven adjustments to optimize campaign effectiveness.
Requirements:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum 5 years of experience in marketing, with a strong emphasis on brand management, public relations, and social media.
- Demonstrated success in designing and executing effective marketing campaigns and events.
- In-depth understanding of digital marketing trends, analytics tools, and social media platforms.
- Exceptional communication, interpersonal, and leadership abilities.
Compensation and Benefits:
We offer a competitive salary package, including a base salary of SGD $80,000 per annum, as well as additional incentives and benefits. The total estimated compensation for this role is SGD $110,000 per annum, inclusive of bonuses and other perks.
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