Performance Marketing Specialist

6 days ago


Singapore SINGAPORE BALLET LIMITED Full time
About Us:
Singapore Ballet Limited is a premier professional dance company in Singapore, renowned for its high standards of artistry and rich performances. We stage six seasons annually and engage with audiences through various outreach events, playing a pivotal role in Singapore's cultural landscape. We are seeking a passionate and creative marketing specialist to drive audience engagement and support our growth as a leading dance company and centre for dance education.

Job Summary:
We are looking for a dynamic marketing specialist to join our team. This role will be responsible for developing and executing marketing strategies that promote our performances, programs, and initiatives, driving ticket sales and brand awareness. The ideal candidate will have a strong understanding of digital marketing, content creation, excellent written and communication skills, and preferably, a passion for the arts.

Key Responsibilities:
  • Develop and implement marketing campaigns for performances, events, and outreach programs.
  • Create compelling content for various platforms, including social media, website, email newsletters, and print materials.
  • Collaborate with the design agency to produce marketing collateral (posters, brochures, ads, programme booklets, etc.).
  • Manage and grow the organization's social media presence across multiple channels.
  • Monitor and analyze campaign performance, adjusting strategies to maximize impact and engagement.
  • Drive PR initiatives such as outreach to media outlets, influencers, and partners to secure promotional coverage.
  • Maintain and update the website with relevant content and news.
  • Manage marketing budgets and ensure cost-effective execution of campaigns.
  • In charge of Front-Of-House during productions (e.g., recruitment of volunteers, planning of merchandise to sell, publicity of upcoming performances).

Qualifications:
  • Degree or diploma in Marketing, Communications, Arts Management, or related field.
  • Preferably 2 years of experience in marketing.
  • Strong proficiency in digital marketing tools and platforms (social media, email marketing, Google Analytics, etc.).
  • Excellent verbal and written communication skills.
  • Creative thinking with attention to detail and a passion for storytelling.
  • Ability to work under pressure and manage multiple projects simultaneously.
  • Strong organizational skills and a proactive, team-oriented attitude.
  • Knowledge of the ballet and performing arts scene is a plus.

Estimated Salary: SGD $60,000 - $80,000 per annum.

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