Digital Content Strategist
5 days ago
National Gallery Singapore is a leading visual arts institution that oversees the world's largest public collection of Singapore and Southeast Asian modern art. With a strong commitment to fostering a creative and inclusive society, the Gallery aims to create meaningful experiences for its visitors through compelling content.
The ideal candidate will have a strong editorial background, digital expertise, and a strategic approach to content development, ensuring all materials align with the Gallery's brand and audience engagement goals. As part of the dynamic Marketing & Creative team, this role will collaborate closely with internal stakeholders to develop high-quality content that drives traffic and ensures consistent storytelling across digital platforms.
Main Responsibilities
- Develop and execute the content strategy for the Gallery's website, EDMs, and other owned/paid channels, ensuring alignment with organizational goals, audience interests, and industry trends.
- Define and uphold editorial guidelines to maintain consistency in tone, style, and quality across all digital content.
- Collaborate with marketing and divisional stakeholders to develop and manage a content calendar for website content, EDMs, and digital platforms, ensuring timely and coordinated content deployment.
- Work closely with marketing and divisional teams to write, edit, and oversee the creation of high-quality, SEO-optimized web content, metadata, multimedia descriptions, email marketing copy, and other digital platform content, ensuring consistency and engagement across all channels.
Qualifications
- Bachelor's degree in Communications, Marketing, Digital Media, or a related field.
- At least four years of experience in content writing, editing, or digital content strategy, with a proven track record of producing high-quality, engaging, and optimized content.
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