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Vice President of Strategic Initiatives
2 months ago
Vice President of Strategic Initiatives
The role is centered in Singapore, Singapore, within the Strategy division, offering a Full-Time Hybrid position. The Klick Integrated Strategy team is dedicated to determining the optimal methods and timing for pharmaceutical brands to engage with their target demographics, ultimately enhancing customer interaction and achieving measurable business success. Our advisory services encompass critical components of market entry strategies, including audience segmentation, channel selection, marketing ecosystem architecture, and performance assessment & enhancement. We believe in collaborative efforts, often coordinating the expertise of various in-house specialists to maximize client outcomes. Our team is driven by curiosity and a passion for tackling significant and intricate marketing challenges while identifying avenues for innovation and account expansion. As strategic thinkers who can also manage intricate details, we act as trusted advisors and partners to assist in brand development throughout its lifecycle. Our commitment to healthcare drives us to deliver and refine solutions that support both Patients and Healthcare Professionals on their respective journeys.Key Responsibilities
Direct the market entry strategy (audience segmentation, channel selection, marketing ecosystem architecture, performance assessment) for multiple accounts, each encompassing one or more brands. Oversee the creation of annual tactical plans. Develop solutions for clients' marketing challenges and produce corresponding project briefs. Collaborate with the Analytics team to evaluate brand performance and suggest enhancements. Demonstrate thought leadership by producing POV documents on industry and technology trends. Manage a team of strategists. Participate in account-level leadership teams, focusing on client relationships, financial growth, and operational development. Engage in new business presentations. Contribute to the development of Activation Strategy expertise.Qualifications & Attributes
A university degree, preferably with a focus in business or science; an MBA is advantageous. 12-15 years of marketing experience, predominantly in healthcare marketing within an agency context. A strong sense of intellectual curiosity, combined with a talent for creative problem-solving. Excellent communication, presentation, and facilitation abilities. A proven history of progressive leadership roles. When discussing your experience with us, we would like to learn about your development of integrated digital strategies and tactical plans that yielded business results – the insights, recommendations, and achievements that you take pride in. We are also interested in understanding your preferred work environment and what attracts you to Klick, as well as assessing our mutual compatibility. Thank you for your interest, and we look forward to our conversation.