Content Strategy Expert

3 days ago


Singapur, Singapore TikTok Full time
About the Team

The User Growth (UG) team at TikTok is responsible for driving the growth of the company's international short video products. We develop customized growth strategies and utilize various marketing, product, and data analysis techniques to achieve business growth goals.

Responsibilities
  1. Conduct research on key issues in the content ecosystem of TikTok's global market, delivering insights and strategic proposals to influence the evolution direction and enhance the long-term platform value ceiling.
  2. Identify key issues in current content consumption and creation experiences, combining qualitative case studies and quantitative data analysis methods to complete impact assessments and prioritize judgments, proposing optimization directions and strategy recommendations to drive product strategy optimization and improve recommendation effectiveness.
  3. Establish a scientific and efficient evaluation mechanism to enhance problem discovery and positioning efficiency, iterating methodologies.
Requirements
  1. A bachelor's degree or above.
  2. Understanding of the content consumption experience chain, with excellent content judgment skills, able to accurately identify pain points and shortcomings, and adept at discovering issues and summarizing insights.
  3. Excellent communication and collaboration skills, strong self-motivation and learning ability, high sense of responsibility, reliable, and proactive.
  4. Strong curiosity and desire to explore, with an interest in the content industry.
Preferred Qualifications
  1. Experience in internet content strategy, content operation, marketing strategy, or business analysis, is preferred.
  2. Deep users or creators on content platforms are preferred.


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