Content Strategy Expert
4 days ago
The User Growth (UG) team at TikTok is responsible for driving the growth of our international short video products. We develop customized growth strategies and utilize marketing, product, and data analysis techniques to achieve business growth goals.
Responsibilities1. Content Ecosystem ResearchWe're looking for a Content Strategy Expert to research key issues in the content ecosystem of TikTok's global market. You'll deliver insights and strategic proposals from the perspectives of content experience and user understanding, influencing the evolution direction and enhancing the long-term platform value ceiling.
2. User Content Experience InsightsYou'll identify key issues in current content consumption and creation experiences, combining qualitative case studies and quantitative data analysis methods to complete impact assessments and prioritize judgments. You'll propose optimization directions and strategy recommendations to drive product strategy optimization and improve recommendation effectiveness.
3. Evaluation MechanismGuided by user content experience insights, you'll establish a scientific and efficient evaluation mechanism to enhance problem discovery and positioning efficiency, iterating methodologies.
Requirements1. EducationA bachelor's degree or above is required.
2. Content ExperienceYou should have a deep understanding of the content consumption experience chain, with excellent content judgment skills, able to accurately identify pain points and shortcomings, and adept at discovering issues and summarizing insights.
3. Communication and CollaborationExcellent communication and collaboration skills, strong self-motivation and learning ability, high sense of responsibility, reliable, and proactive.
4. Curiosity and Desire to ExploreStrong curiosity and desire to explore, with an interest in the content industry.
Preferred Qualifications1. Experience in Internet Content StrategyExperience in internet content strategy, content operation, marketing strategy, or business analysis is preferred.2. Deep Users or Creators
Deep users or creators on content platforms are preferred.
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