Marketing Growth Specialist
1 week ago
The role of a Marketing Growth Specialist at SKILLSFORCE MANAGEMENT CONSULTANCY PTE LTD involves driving the growth of consumer products through proactive marketing strategies. This position requires strong analytical skills, creativity, and the ability to work independently and as part of a team.
Main Responsibilities:
Category Management:
Analyze category trends and monitor competitor activities both online and offline to ensure informed decision-making. Manage product life cycles and pricing strategies to maximize returns on investment. Support new product launches with targeted marketing materials and track their performance across various touchpoints. Prepare regular reports to stay ahead of the competition.
Digital Campaigns:
Plan and execute marketing campaigns aligned with business objectives, leveraging effective marketing strategies to drive brand growth. Collaborate with agencies to develop digital campaigns that meet KPIs and maximize conversions. Plan monthly social content calendars to maintain consistent branding across all platforms.
Event Planning:
Coordinate product launch events to create memorable experiences for customers and stakeholders. Work with internal and external teams to meet project timelines and manage PR coverage effectively. Ensure maximum brand awareness through strategic event planning.
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