Regional Marketing Strategist

6 days ago


Singapore Payoneer Inc. Full time
About Us

Payoneer Inc. enables businesses of all sizes from anywhere in the world to access the global economy by facilitating easy cross-border transactions.

The Role

We're looking for a Marketing Manager for our Asia-Pacific (APAC) region, focusing on Brand and community engagement.

The incumbent will increase Payoneer's brand awareness in APAC and engage millions of small- and medium-sized business customers and partners in Southeast Asia (SEA).

This person will report to the Marketing Director, APAC GTM based in Singapore.

Key Responsibilities:
  • Brand campaigns: Develop and execute campaigns to drive brand awareness and establish a strong voice across target SMB segments.
  • Brand positioning: Deliver our brand in a compelling and consistent manner to our target audience across core segments in SEA.
  • Content Creation: Lead the ideation, briefing to execution processes with agencies and global content teams to accurately tell the story of Payoneer to our target customers.
  • Community Engagement campaigns: Deliver quality and high volume of leads while working hand-in-hand with our friendly Sales teams to win opportunities among larger SMB target segments in SEA, with a primary focus in the Philippines.
  • Online and offline events: Create and launch activation campaigns like webinars, hybrid events, networking dinners, and roadshows in high-density SMB hubs, and research new events we can sponsor.
  • Social Media Management: Conduct daily market research through social platforms, actively engaging with customers and prospects through Payoneer's social properties as well as those of others.
  • Marketing Collateral: Work closely with Sales to create brochures, datasheets, and presentations.


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