Marketing Strategist

1 week ago


Singapore Vinda SEA Full time
Job Description

We are seeking a seasoned Marketing Strategist to lead and drive category growth in support of our business and brands' objectives. As a key member of the Vinda SEA team, you will be responsible for developing and executing marketing strategies that meet our business goals.

Main Responsibilities:
  • Lead the development and execution of marketing plans, briefs, and budgets with direct reports.
  • Digital marketing strategy inclusive of campaign planning and management, and promoting the brand on various social media and eCommerce channels.
  • Collaborate and align with Sales to provide regular channel insights, shoppers' trends, promotion effectiveness, to deep dive and drive better tactic execution across all channels.
  • Drive all integrated category plans within department functions.
  • Measurement and reporting of performance for all marketing activities, digital and eCommerce campaigns, against goals (ROI and KPIs).
About You:
  • Bachelor's degree in Business, Marketing, or relevant discipline from a notable university.
  • At least 10 years of working experience with a multi-national company within the FMCG industry with a strong marketing background.
  • At least 5 years in a leadership / middle management position.
  • Experience in the healthcare / medical industry is an added advantage.
  • Excellent communicator and collaborator.
  • Exposure to leading partnerships with external agencies.
  • Strong knowledge and understanding of the local media environment.
  • Well-versed in Brand, digital, channel, and shopper marketing.
  • E-commerce platforms i.e. Shopee, Lazada.

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