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Business Analytics Lead

1 week ago

Singapore FairPrice Group Full time
Key Responsibilities
  • Customer Insights & Segmentation:
    • Identify customer segments, analyze buying behaviors, demographics, and life stages.
    • Discover potential growth opportunities and develop targeted strategies for new customer segments.
  • Customer Lifecycle Analytics:
    • Extract insights for customer acquisition, engagement, retention, and reactivation strategies.
    • Collaborate with marketing and segment teams to develop campaigns that enhance revenue, product penetration, and engagement levels.
  • Optimization of Marketing Spend:
    • Evaluate customer lifetime value and optimize channel marketing spend to maximize ROI.
    • Implement optimization engines to target marketing offers effectively.