Energy Market Authority Communications Strategist
4 days ago
Company Overview
The Energy Market Authority (EMA) is a statutory board under the Singapore Ministry of Trade and Industry. Our mission is to ensure a reliable and secure energy supply, promote effective competition in the energy market, and develop a dynamic energy sector in Singapore.
Job Description
We are seeking a skilled Corporate Communications officer to join our team. As a key member of our communications team, you will play a central role in crafting and executing communications campaigns to effectively engage with the public and stakeholders on energy-related issues.
Key Responsibilities:
- Develop comprehensive integrated communication strategies and campaigns to raise awareness, educate, and inform the public about energy-related initiatives, policies, and programmes.
- Create compelling and impactful content for various platforms, including social media, websites, media materials, newsletters, and multimedia materials.
- Cultivate and maintain relationships with media outlets to facilitate positive coverage and manage enquiries from journalists.
- Utilise digital marketing tools and analytics to optimise reach and engagement with target audiences.
- Organise and coordinate stakeholder engagement initiatives to foster dialogue and gather feedback.
- Ensure effective internal communication of key initiatives through disseminating relevant information to staff members and stakeholders within the organisation.
- Conduct research and gather data to evaluate the effectiveness of communication strategies and identify areas for improvement.
- Develop protocols and strategies for managing communication during crises or emergencies to ensure public trust and confidence.
Requirements:
- Bachelor's degree in communications, public relations, journalism, or a related field.
- Proven experience in developing and implementing integrated communication strategies and campaigns, preferably in the public sector or a related field.
- At least 5 years' experience in developing and implementing integrated communications strategies across earned, owned, and paid media will be advantageous.
- Excellent written and verbal communication skills, with the ability to convey complex information in a clear and concise manner.
- Strong interpersonal skills and the ability to collaborate effectively with diverse stakeholders.
- Proficiency in digital communication tools and platforms, including social media management, content management systems, and analytics.
- Ability to work under pressure and adapt quickly to changing priorities.
- Strong analytical skills and attention to detail.
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