Global Marketing Strategist for Kids

3 days ago


Singapore LEGO SINGAPORE PTE. LTD. Full time

About the Role:

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This is a 13-month contract role covering parental leave. The ideal candidate will have a proven track record of leading and developing teams, as well as managing broad senior partner networks.

Job Description:

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  • Craft tailored OESP marketing activation plans for specific products and franchises appealing to children aged 6 to 12.
  • Deeply understand and implement strategies across various marketing channels that resonate with kids and align with LEGO brand values.
  • Analyze market trends and cultural variations to ensure the relevance and effectiveness of campaigns in diverse global markets.
  • Collaborate closely with Audience Leads and cross-functional teams to integrate marketing initiatives uniformly across the organization.
  • Apply extensive knowledge of integrated marketing principles to tell compelling brand stories that captivate the target audience.
  • Champion the implementation of innovative marketing solutions that honor local cultural sensibilities while maintaining global brand standards.
  • Provide thought leadership on emerging marketing techniques and channels relevant to the kids' segment.
  • Work under the direction of the Kids Go to Market Senior Director to refine strategies and contribute to overarching marketing objectives.

About Us:

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We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

Salary & Benefits:

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The estimated salary for this role is SGD $120,000 - $180,000 per annum, depending on experience.

We offer a range of benefits, including enhanced paid leave options, insurances, wellbeing resources, colleague discount, bonus scheme, and more.

What We're Looking For:

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Bachelor's degree or equivalent experience in Marketing, International Business, Communications, or related field.

Proven experience in crafting and driving marketing strategies for a global children's audience.

In-depth knowledge of marketing channel dynamics, particularly those that engage kids aged 6 to 12.

Strong analytical abilities, with proficiency in understanding and applying market research and consumer insights.

Ability to recognize and respond to cultural nuances in marketing, with a history of success in multi-regional growth initiatives.

High proficiency in integrated marketing and campaign management.

Excellent communication skills with the talent to work collaboratively in a fast-paced, global environment.

How to Apply:

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Please visit our LEGO Careers Portal at https://www.lego.com/en-sg/careers/job/senior-manager-kids-go-to-market-13-months-contract-971e622c843e1004aa02854a5f2a0000 to apply online.



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