Social Content and Discovery Lead
2 months ago
About the Role
At Kimberly-Clark, we're seeking a seasoned Social Content and Discovery Lead to accelerate our social content and social discovery efforts as a competitive advantage and expand impact beyond social.
Key Responsibilities
- Partner with markets to build new capabilities in content powerhouse, content incubation, and qualification, platform and creator partnership, as well as social commerce livestreaming operation excellence.
- Develop talent, new ways of working, and build a strong content factory team internally within KC and externally with agency partners.
- Standardize success measure framework for social content, strengthen social monitoring, analysis, and iteration capabilities.
Platform Content Powerhouse
- Uncover platform algorithm and creator reach potential.
- Decode best performing content/format internally and externally, and summarize content strategy.
- Consolidate best performing ideas and assets to facilitate share and reapply.
- Monitor social media and competitor performance to benchmark and stay ahead of the competition.
- Consolidate best practices and facilitate share and re-apply across the organization.
Social Commerce Livestreaming Operation Excellence
- Explore end-to-end operation partners for livestreaming in social commerce to optimize the process.
- Use platform data and insights to continuously test, iterate, and optimize social commerce livestreaming operations for maximum effectiveness.
Creator Identification and Outreach
- Develop a creator strategy and identify and select suitable creators for collaboration.
- Explore different influencer outreach approaches to reach a wider audience.
- Leverage tools to contact creators faster and more efficiently for expansion.
Content Creation and Distribution
- Brainstorm new ideas with local creators and the K-C team to create engaging content.
- Iterate, optimize, and qualify winning ideas.
- Co-create with top creators to produce high-quality content.
- Develop ready-to-use formats for mid-tier creators to scale content creation and distribution.
About Kimberly-Clark
We're a leading global consumer goods company with iconic brands like Huggies, Kleenex, Cottonelle, and more. We're passionate about creating Better Care for a Better World and driving innovation, growth, and impact.
About You
We're looking for a highly skilled and experienced professional with a proven track record in social content and influencer marketing. You'll have a deep understanding of social platforms, best practices, and creator networks. If you're a strategic thinker, a creative problem-solver, and a collaborative leader, we want to hear from you.
Requirements
- 7-10 years of extensive experience in social content and influencer marketing.
- A proven track record of success in social media marketing.
- Deep understanding of social platforms, best practices, and creator networks.
Total Benefits
As a Kimberly-Clark employee, you'll enjoy a comprehensive benefits package, including medical, dental, and vision coverage, flexible savings and spending accounts, diverse income protection insurance options, and more.
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