Social Content and Discovery Lead

2 months ago


Singapore Kimberly-Clark Full time

About the Role

At Kimberly-Clark, we're seeking a seasoned Social Content and Discovery Lead to accelerate our social content and social discovery efforts as a competitive advantage and expand impact beyond social.

Key Responsibilities

  • Partner with markets to build new capabilities in content powerhouse, content incubation, and qualification, platform and creator partnership, as well as social commerce livestreaming operation excellence.
  • Develop talent, new ways of working, and build a strong content factory team internally within KC and externally with agency partners.
  • Standardize success measure framework for social content, strengthen social monitoring, analysis, and iteration capabilities.

Platform Content Powerhouse

  • Uncover platform algorithm and creator reach potential.
  • Decode best performing content/format internally and externally, and summarize content strategy.
  • Consolidate best performing ideas and assets to facilitate share and reapply.
  • Monitor social media and competitor performance to benchmark and stay ahead of the competition.
  • Consolidate best practices and facilitate share and re-apply across the organization.

Social Commerce Livestreaming Operation Excellence

  • Explore end-to-end operation partners for livestreaming in social commerce to optimize the process.
  • Use platform data and insights to continuously test, iterate, and optimize social commerce livestreaming operations for maximum effectiveness.

Creator Identification and Outreach

  • Develop a creator strategy and identify and select suitable creators for collaboration.
  • Explore different influencer outreach approaches to reach a wider audience.
  • Leverage tools to contact creators faster and more efficiently for expansion.

Content Creation and Distribution

  • Brainstorm new ideas with local creators and the K-C team to create engaging content.
  • Iterate, optimize, and qualify winning ideas.
  • Co-create with top creators to produce high-quality content.
  • Develop ready-to-use formats for mid-tier creators to scale content creation and distribution.

About Kimberly-Clark

We're a leading global consumer goods company with iconic brands like Huggies, Kleenex, Cottonelle, and more. We're passionate about creating Better Care for a Better World and driving innovation, growth, and impact.

About You

We're looking for a highly skilled and experienced professional with a proven track record in social content and influencer marketing. You'll have a deep understanding of social platforms, best practices, and creator networks. If you're a strategic thinker, a creative problem-solver, and a collaborative leader, we want to hear from you.

Requirements

  • 7-10 years of extensive experience in social content and influencer marketing.
  • A proven track record of success in social media marketing.
  • Deep understanding of social platforms, best practices, and creator networks.

Total Benefits

As a Kimberly-Clark employee, you'll enjoy a comprehensive benefits package, including medical, dental, and vision coverage, flexible savings and spending accounts, diverse income protection insurance options, and more.


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