Channel Growth Strategist

2 weeks ago

Singapore beBeeMarketing Full time $90,000 - $120,000
Job Title

A Channel Marketing Manager is sought to drive market growth and sales through effective channel partnerships. The ideal candidate will develop and execute channel strategies to support sales leaders in gaining market segment share, generating sales, and driving business growth.

  • Develop a deep understanding of market and channels characteristics using tools such as TAM, PAM, SAM analysis, and complete environmental scans to identify dynamics and key business drivers.
  • Identify and target current and/or potential customers using various tools and develop a complete segment plan to implement specific sales and marketing programs.
  • Develop consistent strategies to strengthen our positioning in markets and enter new markets.
  • Analyze and interpret data and metrics to actively monitor market performance.
  • Demonstrate knowledge of customer needs and have the ability to identify unknown customer needs and differentiate ourselves from competition.
  • Expand customer portfolio with prospects, direct, and indirect customers.
  • Determine viability and profitability of potential opportunities.
  • Apply customer qualification/platforming methodology to target customers, develop action plans, and align resources to increase share of customer available business.
  • Identify cross-sale opportunities between segments, markets, brands, or products.
  • Platform business vs market, establish optimal market coverage and strategy to ensure right coverage with offers.
  • Define best-in-class blueprints and continually update on commercial policies in terms of rebate, MDF.
  • Set up directions, guidelines, and best practices on channel profile evolution, processes, and tools.
  • Responsible to evolve channel persona experience through program benefits such as trainings, mySchneider rewards, to increase engagement and sales per partner level.
Requirements
  • Minimum of 5-8 years channel marketing or channel sales experience.
  • Proven experience supporting channel sales organisation and managing panel builder and contractor channels.
  • Product knowledge on Power Products and Home & Distribution (Circuit Breaker, wiring devices, and field devices).
  • Experience working with panel builders and distributors, retailers, and contractors.
  • Prior working experience with MNC in matrix organisation.
  • Proficient in low voltage electrical architecture preferred.
  • Experience building and executing channel program and execution plans.
  • Understanding of the channel, technology ecosystem, and working knowledge of fundamentals of technology preferred.
  • Proactive and contributing to team with new initiatives to accelerate revenue.
  • Strong analytical and problem-solving skills.
  • Strong initiative and ability to work independently or collaboratively.
  • Ability to build rapport both internally and externally.
  • Negotiation skills.
  • Organisation and priority setting skills and ability to multi-task in dynamic environment.
  • Tenacious, confident, and self-motivated individual.
  • Highly analytical, data-driven, and numerate.
  • Exceptional written and verbal communication skills.
  • Proactive, self-starter, and results-oriented.
What We Offer

We offer a dynamic and inclusive work environment that empowers you to do your best and be innovative. If you are passionate about driving business growth through effective channel partnerships, we encourage you to apply for this exciting opportunity.

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