Creative Copy Specialist
2 months ago
Copywriter
DDB Asia is a leading interactive agency dedicated to delivering comprehensive digital solutions that span various platforms, from web applications to mobile experiences. Our mission is to craft innovative digital marketing strategies that provide engaging experiences for users. Established as a prominent entity in the industry, DDB Asia operates with a commitment to excellence and creativity.
Role Overview
At DDB Asia, we believe that Copywriters are more than just skilled wordsmiths. We seek individuals who can adapt and transform their writing style to resonate with diverse audiences, whether it’s for a catchy social media post or an impactful advertisement. If you thrive in a dynamic environment where creativity knows no bounds, this role is for you.
Key Responsibilities
- Collaborate with clients to understand and interpret their project briefs.
- Generate innovative ideas and concepts across multiple media platforms, including television, radio, digital, social media, and out-of-home advertising, in partnership with the Art Director.
- Present creative concepts to team members and clients effectively.
- Maintain a deep understanding of clients' products, target demographics, and competitive landscape.
- Craft clear, persuasive, and original copy that aligns with client objectives.
- Stay updated on the latest trends in technology and digital media.
- Review and edit copy to ensure accuracy in spelling and grammar.
- Adapt and refine advertising campaigns based on feedback from the Creative Director and account management team.
- Oversee the production process of campaigns from inception to completion.
- Manage multiple projects simultaneously, often under tight deadlines.
- Select actors and voice talent for audio and visual productions.
- Coordinate with production teams, designers, and other creative professionals.
- Keep abreast of popular culture and emerging trends.
- Evaluate the success of advertising initiatives and campaigns.
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