Promotions Producer

1 day ago

Singapore BUSINESS NEWS (ASIA) LLP Full time
Job Title: Promotions Producer

Join our team at BUSINESS NEWS (ASIA) LLP as a Promotions Producer, where you will play a pivotal role in boosting audience awareness, engagement, and viewership for CNBC International's editorial content across TV, Digital, and Events.

Key Responsibilities:
  • Develop a strategic approach for promotions across multiple platforms, including setting priorities for topics, formats, and platforms.
  • Produce promotional content to support News and Features teams, ensuring it is aired both within shows and during commercial breaks.
  • Address the needs of key stakeholders, including Digital, Events, and Communications & Marketing teams by creating and executing promotional solutions for high-priority content.
  • Respond promptly to daily demands and news events to ensure timely creation and delivery of promotions for exclusive or high-priority content, such as news-making interviews and outside broadcasts.
  • Develop promotional strategies that enhance show brands and franchises, optimizing content on both TV and Digital platforms.
  • Oversee a direct report by setting clear goals, deliverables, and priorities; providing regular feedback, and supporting their ongoing training and professional development.
  • Represent the Promotions team in editorial planning, identifying opportunities to showcase original and distinctive content, interviews, and storytelling.
  • Work closely with production teams and graphic artists to develop, write, and produce original and creative promos for news events, shows, and editorial franchises.
  • Write compelling scripts, edit videos, and produce promos within established deadlines.
  • Coordinate with show producers, on-air presenters, reporters, and camera crews during filming and occasionally participate in shoots with production teams to ensure all promotional elements are captured.
  • Liaise with social media producers to optimize social media reach and analyze performance metrics to refine content formats.
  • Work with Scheduling and Transmission teams to ensure timely delivery and accurate on-air playout of promotions.
  • Support in producing promotions for non-editorial purposes, such as brand marketing campaigns and generic brand sizzles.
  • Foster strong relationships with colleagues across NBCUniversal News group, staying informed about best practices and the latest developments in content strategy and production.
Essential Requirements:
  • More than 5 years' experience in producing, scripting, and editing video content.
  • Strong understanding of CNBC's brand, tone, and target audiences.
  • In-depth knowledge of financial markets, corporations, economic indicators, geopolitics, and key newsmakers to plan and produce impactful promotions.
  • Strong knowledge of broadcast and digital trends, especially impacting news and business.
  • Proficient in developing creative concepts and applying technical skills to produce compelling promotional videos.
  • Expertise in scripting, producing, and editing high-quality video content.
  • Creative thinker with the ability to collaborate effectively with stakeholders to bring ideas to fruition.
  • Proven ability to analyze briefs and develop creative solutions.
  • Strategic thinker capable of aligning actions with shared objectives.
  • Self-starter with the ability to work independently, manage time effectively, and prioritize tasks to meet deadlines.
  • Skilled at assessing multiple demands and communicating priorities based on objectives.
  • Competent in working collaboratively across time zones and regions.
  • Excellent verbal and written communication skills.
Desired Attributes:
  • Experience in people management and leading small teams and projects.
  • Good knowledge of GV Edius, Stratus, Adobe Premiere, and iNews.
  • Ability and willingness to attend outside broadcasts or shoots on location.

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