Digital Mass Segment Strategist

2 weeks ago


Singapore PRUDENTIAL ASSURANCE COMPANY SINGAPORE (PTE) LIMITED Full time

Join PRUDENTIAL ASSURANCE COMPANY SINGAPORE (PTE) LIMITED as a Digital Mass Segment Strategist, and embark on a journey to develop and implement go-to-market strategies for the mass segment. This role is an exciting opportunity to collaborate with cross-functional teams to drive business growth through customer-centric initiatives.

Key Responsibilities:

  • Develop strategic plans to activate go-to-market initiatives and deploy business development programs.
  • Work closely with Segment Lead to identify business needs, co-develop actions and timelines, and align resources in support of go-to-market activities.
  • Support market research to understand customer needs and define new offerings.
  • Analyse marketing research information to provide insights contributing to the development of the segment value proposition.
  • Monitor and report planned versus actual segment performance to assess the effectiveness of marketing plans.
  • Collaborate with Marketing, Distribution, Product, Actuarial, Customer Management, and other resources to support segment and distribution needs.

Customer Lifecycle Management:

  • Implement and optimise cross-channel lifecycle campaigns to grow new customer acquisition, increase share of wallet, and retain existing customers.
  • Partner with Analytics to use data insights and advance propensity modelling to identify opportunities within the Mass segment.
  • Collaborate with Distribution, Marketing, and Product teams to identify customer journeys, content, and messaging for customers to provide the best experience.
  • Work with agencies to develop creative content to support Mass segment campaigns.
  • Evaluate campaign results to inform new programs and optimise existing campaigns.
  • Apply an experimentation mindset to drive testing, learning, and optimisation across all channels.

Project Management:

  • Develop and manage project plans, milestones, and work breakdown structures to ensure timely completion.
  • Ensure proper messaging, timing, and execution of campaigns.
  • Design and implement communication plans to keep stakeholders informed.
  • Continuously manage productivity, project timelines, and deliverables.

Requirements:

  • Experience translating business needs into technical requirements and managing projects touching multiple technical platforms.
  • Able to work under deadlines and produce key deliverables.
  • Confident in collaborating with internal and external stakeholders and managing them effectively.
  • Excellent communication skills, both written and verbal, to communicate with senior stakeholders.
  • Skilled in data handling, reporting, and insights interpretation.
  • Ability to work under time pressure and prioritise tasks efficiently.

We are looking for a highly motivated individual with excellent communication and project management skills to join our team. If you have experience in technology and a passion for driving business growth through customer-centric initiatives, we encourage you to apply for this exciting opportunity. Estimated salary: SGD 80,000 - SGD 100,000 per annum.



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