Content Marketing Expert
2 days ago
About the Job:
">Role SummaryWe are seeking a highly skilled Content Marketing Expert to join our team. As a Content Marketing Expert, you will manage high-quality content for social media platforms, blogs, and websites, ensuring it is optimized for SEO and aligns with the company's brand voice and goals.
The ideal candidate will have a minimum of 1 year of experience in digital marketing roles and be familiar with SEO, social media, and email marketing concepts. They will also possess excellent written and verbal communication skills, as well as an analytical mindset with the ability to interpret social media metrics and optimize strategies accordingly.
Responsibilities:
- Manage high-quality content for social media platforms, blogs, and websites, ensuring it is optimized for SEO and aligns with the company's brand voice and goals.
- Plan and execute digital marketing campaigns, including SEO, social media, email marketing, and display advertising.
- Collaborate with the marketing team to design, build, and maintain our social media presence.
- Apply SEO best practices to enhance website visibility.
- Conduct keyword research to identify opportunities for improving search engine rankings and implement keywords strategically in content and metadata to enhance SEO performance.
- Utilize analytics tools such as Google Analytics to track and measure the effectiveness of digital marketing efforts and generate reports on website traffic, campaign performance, and other key performance indicators.
- Brainstorm and contribute to new and creative growth strategies for digital marketing initiatives.
- Work with internal teams to create landing pages and optimize user experience (UX).
- Utilize analytical skills to evaluate customer experience across multiple channels and touchpoints.
- Stay updated with the latest trends, tools, and best practices in digital marketing and SEO.
Why Work with Us?
- You will work alongside an exceptionally talented and intellectual team, gaining exposure to new concepts and technologies.
- You will enjoy a friendly and high-growth work environment that fosters learning and development.
- You will have access to competitive compensation based on experience and skill.
Requirements:
- A minimum of 1 year of experience in digital marketing roles.
- Familiarity with SEO, social media, and email marketing concepts.
- Excellent written and verbal communication skills with a creative flair.
- Analytical mindset with the ability to interpret social media metrics and optimize strategies accordingly.
- Proficiency in Microsoft Office suite and familiarity with SEO Tools such as Ahrefs, Semrush, Moz, etc.
- Strong understanding of analytical tools such as Google Search Console, Google Analytics 4, Microsoft Clarity/Hotjar, etc.
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