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Trade Marketing Executive for FMCG Products
1 month ago
We are seeking an experienced Trade Marketing Executive to join our team in Woodlands. As a key member of our marketing team, you will be responsible for developing and implementing trade marketing strategies to drive sales and achieve business objectives.
About the RoleThe successful candidate will work closely with our sales team to execute trade and in-store activities, track and manage the brand marketing budget, and ensure timely execution of point-of-sale marketing materials, displays, and in-store promotions.
Key Responsibilities- Develop and implement trade marketing strategies to drive sales and achieve business objectives
- Work closely with the sales team to execute trade and in-store activities
- Track and manage the brand marketing budget, including preparation of A&P Claims
- Ensure timely execution of point-of-sale marketing materials, displays, and in-store promotions
- Analyse market trends and competitor activities for growth opportunities
- Monitor and measure the effectiveness of branding campaigns and initiatives, and provide recommendations for improvement
- Assist in the management and delivery of the assigned brand's profitability
- Prepare monthly reports as required
- Collaborate with various departments and external stakeholders to facilitate smooth communication and coordination
- Experience in brand activation within the consumer products industry is required, with prior experience in a trade marketing role often preferred
Estimated salary range: $2500 per month. If you have a passion for trade marketing and a proven track record in the field, we encourage you to apply for this exciting opportunity.
