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Regional Marketing Manager

1 week ago

Singapore AYP Group Full time
Key Responsibilities
  1. Develop and implement a comprehensive digital marketing strategy to increase brand awareness and marketing qualified leads
  2. Lead SEO/SCM efforts which involves website performance, campaign strategies and content management
  3. Conduct keyword research to identify opportunities and ensure content aligns with the search intent of our target audience, including HR Managers and business decision-makers
  4. Monitor, analyze, and report on digital marketing performance using tools like Google Analytics, Search Console, and SEMrush
Requirements

To succeed in this role, you will need:

  • Bachelor's degree in Marketing, Digital Marketing, Business, or related field
  • Minimum of 6 years of direct digital marketing experience, preferably in a B2B environment
  • Proficiency in digital marketing tools such as Google Analytics, Google Search Console, SEMrush, etc.