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Digital Marketing Specialist

1 week ago

Singapore Drake International Singapore Full time

At Drake International Singapore, we are seeking a highly skilled Digital Marketing Specialist to join our team. This role involves managing and expanding our social media presence across key platforms (Instagram, LinkedIn, YouTube, WeChat) and exploring new channels.

The successful candidate will oversee content creation, including planning, storytelling, copywriting, image sourcing, video editing, and community engagement. They will also collaborate with agencies and teams to produce engaging content and share best practices to boost engagement.

  • Plan, curate, and distribute content across websites, emails, and print to engage and captivate audiences.
  • Support content updates, oversee photo/video shoots, and ensure marketing assets are fresh and on-brand.
  • Optimize content for SEO to drive traffic and engagement.

A Bachelor's degree in Marketing, Communications, Journalism, Hospitality Management, or a related field is required, along with at least 5 years of experience in Social Media and/or Content Marketing. Experience in the luxury, lifestyle, travel, or hotel industries is an added advantage.

The ideal candidate will possess excellent writing skills, good strategic thinking, and the ability to create engaging content. They should also be detail-oriented, have strong organizational and time management skills, and be able to work collaboratively as part of a team.