Strategic Business Development Manager

4 weeks ago


Singapore LUCID EXPERIENCES PTE. LTD. Full time

We are a Singapore-based company specialising in creating and operating innovative attractions.

The estimated salary for this role is SGD 80,000 - SGD 120,000 per annum, depending on experience.

Job Description

As a Growth Executive at Lucid Experiences Pte. Ltd., you will drive B2B marketing and partnership efforts to expand our customer base through collaboration with tour agencies, travel platforms, and industry partners.

  • You will identify and establish partnerships with tour agencies, corporate groups, and relevant B2B platforms to drive ticket sales and visitation to our attractions.
  • Manage and nurture relationships with key accounts, including travel agencies, tourism boards, and corporate clients, to grow long-term partnerships.
  • Develop and implement targeted B2B marketing strategies to support business goals and drive leads through effective channels.
  • Conduct research on tourism trends, identifying new opportunities to collaborate with international and local partners to expand our reach.
  • Collaborate with internal teams to align marketing initiatives with sales objectives, ensuring consistent brand messaging across all channels.
  • Track and report on the performance of marketing and partnership initiatives, providing insights to improve campaigns and optimise strategies.
  • Attend industry events, trade shows, and networking functions to source new leads and build connections within the tourism sector.
  • Oversee CRM strategies to ensure strong relationship management with partners, improving retention and encouraging repeat business.
Required Skills and Qualifications
  • Bachelor's degree in Marketing, Business, Tourism, or a related field.
  • 2+ years of experience in B2B marketing, account management, or business development, preferably within tourism or hospitality.
  • Proven experience working with travel agencies, corporate partners, or tourism boards.
  • Strong understanding of lead generation, sales funnels, and partnership marketing in the B2B space.
  • Excellent communication and relationship-building skills to engage and influence partners.


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