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Head of Marketing Communications

2 months ago

Singapore BYD (SINGAPORE) PTE. LTD. Full time
About Us

BYD (SINGAPORE) PTE. LTD. is a leading player in the electric vehicle industry, committed to reducing carbon footprints and revolutionizing the automotive sector. We're seeking a seasoned Head of Marcom to drive our brand's growth and enhance our market presence.

Role and Responsibilities

We're looking for a strategic thinker who can advise on marketing campaigns, manage our corporate website, social media, and mobile apps. The ideal candidate will work within our marketing budget to ensure ROI and revenue goals are met, build strategic relationships with industry players, and manage media relations.

The Head of Marcom will also oversee company events, product launches, and exhibitions, ensuring compliance with our corporate identity standards. This role requires a strong understanding of marketing communications, public relations, and online marketing, as well as excellent written and spoken Mandarin and English skills.

Key Responsibilities
  1. Develop and execute marketing campaigns to build brand awareness and drive business growth.
  2. Manage and maintain our corporate website, social media, and mobile apps.
  3. Work within the marketing budget to ensure ROI and revenue goals are met.
  4. Build strategic relationships with industry players, agencies, and vendors.
  5. Manage media relations, including drafting media presentations, speeches, and articles.
  6. Oversee company events, product launches, and exhibitions.
  7. Ensure compliance with our corporate identity standards.
Requirements
  • Bachelor's degree in public relations, marketing communication, or a related field.
  • Minimum 5 years of relevant experience in corporate, media relations, or marketing communications.
  • Strong understanding of marketing communications, public relations, and online marketing.
  • Excellent written and spoken Mandarin and English skills.
  • Ability to work within a fast-paced environment and meet deadlines.