Merchandise and Customer Acquisition Manager

2 days ago


Singapore This Is An IT Support Group Full time

As a Merchandise and Customer Acquisition Manager, you will be responsible for driving product launches and customer acquisition initiatives that enhance the discoverability of our Sellers' product selection, boost deal visibility and maximise conversions with Amazon shoppers.

This role will involve collaborating with multiple teams in Amazon and external partners to launch key brands, create impactful thematic and tactical campaigns to promote our selection & deals and explore innovative solutions to increase traffic.

Main Responsibilities

  • Driving initiatives to increase the visibility of product selection and deals across key categories under the Marketplace business by leveraging customer insights, behaviour and merchandising trends.

Campaign Strategy Development

  • Developing campaign strategies with key brands to introduce their products to Amazon shoppers, driving engagement and sales.

Performance Enhancement

  • Using data analysis to report and analyse results, providing recommendations to improve traffic and conversions. Developing and implementing A/B testing and experimentation frameworks to optimise performance and improve conversion rates.

Customer Behaviour Analysis

  • Staying on top of e-commerce trends and customer behaviour, using data to continuously refine existing initiatives and identify opportunities for innovation.

The Marketplace business operates globally, with a presence in over 20 countries and exceeding 50% of total Amazon unit sales and growing.

Each year, tens of thousands of businesses join the marketplace, adding millions of new products to our platform.

We aim to provide the earth's largest product selection and lowest prices for our customers.

We achieve this vision by persuading local country Sellers to launch their products onto the platform, thereby maximising the quantity of items that they list while ensuring the highest quality of product images and information.

Key Skills and Qualifications

  • Previous experience in online, retail or e-commerce business.
  • Familiarity with A/B testing methodologies.
  • Able to motivate and influence cross-functional teams to deliver marketing campaigns across engineering, merchandising, design, marketing, PR, and operations.


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