Digital Marketing Specialist
6 days ago
We are seeking a talented Digital Marketing Specialist to join our team at JETBAY AIR CHARTER SERVICES PTE. LTD. The successful candidate will play a key role in developing and executing marketing strategies, leveraging digital channels to drive brand awareness and customer engagement.
About JETBAYJETBAY is a world-class premium charter digital platform based in Asia, specialising in private, business, pet, cargo, medical, and group charter flight services across six continents. Our core strengths are digital innovation and exceptional service quality, providing business jet operators with higher operational efficiencies and capacity allocation while ensuring clients receive fast, efficient, and cost-effective charter services.
Key Responsibilities- SEO & Website Management:
- Optimise website content and structure to improve search engine rankings, drive organic traffic, and enhance the overall user experience.
- Collaborate with web developers to update and maintain the website, ensuring it reflects the latest marketing campaigns and business objectives.
- Monitor SEO performance metrics and implement strategies to enhance visibility and ranking.
- Develop engaging and high-quality content, including articles, blog posts, social media updates, and marketing materials, to promote JETBAY's brand and services.
- Assist the content team during photoshoots or video shoots, ensuring all visual content aligns with the brand's standards and marketing objectives.
- Write compelling and persuasive copy for marketing campaigns, websites, and promotional materials.
- Assist in the planning, execution, and optimisation of paid advertising campaigns across various digital platforms such as SEM, Meta, LinkedIn, YouTube, TikTok, Line, and WeChat.
- Provide input on ad copy, creative content, and targeting strategies to support paid campaigns.
- Monitor campaign performance, analyse results, and suggest optimisations to achieve the best ROI.
- Track and analyse the performance of marketing campaigns and social media initiatives, providing insights and recommendations for improvement.
- Assist in managing the marketing budget and ensure efficient use of resources to achieve the best results.
To be successful in this role, you should have a diploma in Marketing, Communications, Business, or a related field. No prior experience is required, but a strong interest in the aviation or travel industry is a plus. You should also have an understanding of basic digital marketing principles, SEO, and content creation. Excellent communication, writing, and presentation skills are essential, as well as an eye for detail, creativity, and a passion for developing engaging marketing content.
Salary and BenefitsThe estimated salary for this position is SGD 50,000 - 60,000 per annum, depending on qualifications and experience. Additionally, we offer a competitive benefits package, including opportunities for career growth and development, a dynamic and collaborative work environment, and a chance to be part of a fast-growing company in the private aviation industry.
About UsJETBAY AIR CHARTER SERVICES PTE. LTD. is a world-class premium charter digital platform based in Asia. We are committed to providing exceptional service quality, leveraging digital innovation to drive business growth and customer satisfaction.
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