Food Service Leadership Position

7 days ago


Singapore beBeeLeadership Full time $180,000 - $220,000
About The Role

The role of the General Manager - Food Service & Chain in Southeast Asia involves shaping and executing customer and channel strategies. This includes establishing short- and long-term product portfolios and leading sales teams to deliver profitable growth.

This role centers on strategic expansion, commercial excellence, and building strong partnerships with global and regional chain operators to drive sustained value in the foodservice sector.

Key Responsibilities:
  • Develop and execute short- and long-term Foodservice strategies for Southeast Asia, aligned with regional growth targets.
  • Lead and manage the Foodservice Sales team, ensuring optimal resource allocation to support business expansion.
  • Oversee local and regional accounts, providing strategic guidance and operational oversight.
  • Identify new growth opportunities and build a robust commercial and R&D pipeline to support innovation and customer-centric solutions.
  • Collaborate with R&D to develop new product concepts that reflect market trends and meet evolving customer expectations.
  • Build and nurture strategic relationships across customer organizations, including R&D, Marketing, and Procurement functions.
  • Monitor business performance against key metrics and actively participate in leadership reviews and planning sessions.
Qualifications, Skills & Experience
  • 10–15 years of experience in the food & beverage industry, with a strong track record in Foodservice.
  • Proven commercial acumen and strategic thinking capabilities.
  • Deep understanding of QSR, FSR, and C-Store markets, including trends and success drivers.
  • Excellent communication and stakeholder management skills.


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