
Media Brand Strategist
3 days ago
This role is focused on embedding the Colgate brand into mainstream culture through strategic partnerships and sponsorships. The objective is to significantly increase brand equity by developing media strategies for our brands.
Key Responsibilities
Lead the regional development of integrated media strategies for key campaigns, aligning with defined marketing objectives.
Explore new media initiatives, including partnerships and sponsorships, to enhance our media strategy and execution.
Collaborate closely with brand, creative, digital, and regional marketing teams to ensure seamless integration of media strategies with overall marketing initiatives.
Establish and maintain media best practices, guidelines, and governance frameworks to ensure consistency, efficiency, and compliance across all media activities.
Stay up-to-date with evolving media landscapes, emerging technologies, and industry trends to inform strategic recommendations.
You would have demonstrated expertise in building and leading social media brand, content/community, and paid media strategies to drive business growth and build brands.
You possess a deep understanding of the latest trends, technology, and learning cases from around the world that can be applied to our brands in APAC.
You are a passionate team player who enjoys collaborating in cross-functional teams to raise the bar on communications and do the right thing for our brands.
You are fluent in media metrics, prioritized KPIs, and full-funnel communications planning.
You have experience across all media channels, including TV, digital, social, and others.
You are an exceptional communicator who can rally a broad team around your vision and inspire people to push beyond their comfort zones.
A proven track record of developing and implementing successful media strategies that drive measurable business results.
Demonstrable experience in establishing media best practices, governance, and measurement frameworks.
Strong experience in identifying, evaluating, negotiating, and managing media partnerships and sponsorships.
Excellent analytical skills with the ability to translate complex data into clear, actionable insights and strategic recommendations.
Exceptional communication, presentation, and interpersonal skills, capable of influencing stakeholders at all levels.
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Social Media Strategist
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Social Media Strategist
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