Digital Media Strategist

4 days ago

Singapore beBeeDigital Full time $80,000 - $120,000
About Our Team

We are a forward-thinking team driven by innovation and a passion for delivering exceptional results. As a key member of our Digital Growth team, you will play a pivotal role in shaping the future of our digital landscape.

Our team is responsible for driving all digital revenues, strategizing, and implementing eCommerce platforms, MarTech, and AdTech solutions to boost incremental revenues through enhanced relevancies.

You will be an integral driver of our digital success, overseeing media campaigns with a specific focus on driving digital revenue. We are seeking someone with a strong background in performance media, media planning, and digital channels.

To succeed in this role, you should be analytical and proactive, able to identify opportunities to improve campaign effectiveness and launch new media initiatives.

This includes collaborating with internal stakeholders and the media agency to drive media performance and online acquisition, reviewing and optimizing media strategies, audience tactics, and media plans to deliver outstanding results for the business.

You will be the expert who makes recommendations and communicates actionable insights to key stakeholders, ensuring we stay ahead of the curve.

Your Responsibilities
  • Be accountable for driving digital performance and online acquisition
  • Manage the day-to-day operations of all digital and integrated media campaigns, ensuring high standards of operational excellence
  • Drive data-driven analysis to generate actionable insights that improve campaign effectiveness
  • Manage campaign budgets to ensure effective spending that maximizes acquisition
  • Identify new opportunities and lead an experimentation approach to deliver best-in-class digital campaigns
  • Work closely with internal stakeholders and the media agency to review and optimize campaigns and implement new strategies
  • Create and maintain standard operating procedures (SOPs) and workflows to ensure smooth and efficient operations
Your Qualifications
  • Bachelor's Degree with at least 4-6 years of hands-on experience in performance marketing strategies and techniques
  • Proven experience with digital media and analytics platforms such as Google Ads, GMP, Facebook Business Manager, and GA4
  • Excellent understanding of digital media planning, implementation, and optimization
  • Strong project management skills, with the ability to clearly communicate priorities, objectives, and deliverables
  • The ability to manage multiple stakeholders and priorities simultaneously in a fast-paced, dynamic environment
  • Proven ability to create and manage performance dashboards and reports, with strong proficiency in tools like Microsoft Excel to analyze campaign data, track budgets, and present findings to stakeholders
  • A self-motivated, results-oriented team player with excellent analytical skills and a high attention to detail

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