Business Growth Marketing Specialist

7 days ago

Singapore beBeeMarketing Full time $80,000 - $120,000
Marketing Strategist Role

This role is focused on developing and executing comprehensive marketing plans to drive portfolio growth, card spend, activation, retention, and overall business objectives.

Campaign Strategy & Execution
  • Design positioning that differentiates our offerings in the market.
  • Execute go-to-market plans with a strategic approach to drive business results.
  • Create value propositions based on customer segmentation and lifecycle stage.
  • Collaborate with cross-functional teams to ensure marketing initiatives align with business goals.
Content Creation & Amplification
  • Utilize creative tools to produce engaging marketing content promoting card usage and portfolio growth.
  • A/B test and optimize campaigns for improved effectiveness and awareness.
  • Maintain brand consistency across owned and paid media channels.
Data-Driven Marketing & Performance Analysis
  • Analyse campaign performance and track key KPIs to optimise marketing effectiveness.
  • Derive insights from data to inform ongoing optimisation and future campaign planning.
  • Communicate marketing performance and customer insights to internal stakeholders.

The ideal candidate possesses a Bachelor's degree in Marketing or a related field, 2-4 years of relevant experience, strong project management skills, and proficiency in leveraging customer insights and analytics. Excellent communication, stakeholder management, and problem-solving skills are also essential.

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