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Lead Marketing Campaigner

3 weeks ago

Singapore beBeeMarketing Full time $40,000 - $80,000
Job Title

Conceptualize and lead marketing campaigns for Indian content, managing projects and implementing strategies to meet KPIs and engagement goals.

Develop marketing strategies across social, digital, on-air, and on-ground channels to promote content aligned with consumer behavior and business objectives.

Coordinate with internal and external stakeholders during campaign planning and execution.

Ensure the delivery and accuracy of marketing activities and assets through regular stakeholder engagement.

Engage with social listening tools to monitor Tamil content and leverage trends for audience engagement.

Create clear briefs for social, digital, creative, and events teams to ensure effective campaign execution.

Identify new revenue opportunities through marketing plans in partnership with clients and sponsors.

Key Responsibilities:

  • Manage and implement marketing campaigns to meet KPIs and engagement goals.
  • Develop and execute marketing strategies to promote content aligned with consumer behavior and business objectives.
  • Collaborate with internal and external stakeholders to plan and execute marketing campaigns.
  • Ensure accurate and timely delivery of marketing activities and assets.
  • Monitor and leverage social media trends to enhance audience engagement.
  • Create clear and concise briefs for marketing teams to ensure effective campaign execution.
  • Identify new revenue opportunities through strategic marketing partnerships.
Requirements

1-2 years of experience in marketing; digital marketing a plus.

Proficiency in Adobe Photoshop or similar editing software advantageous.

Strong knowledge of social media platforms.

Proficient in Microsoft Office Suite.

Bilingual in Tamil and English required for planning and executing Tamil-related campaigns.

Interest in media and entertainment locally and regionally.

Understanding of social media trends and market dynamics.

Creative thinking and objective approach in campaign planning.

Ability to work independently and collaboratively in a fast-paced environment.

Strong editorial skills for engaging social content.

Experience in content curation/editing for social media.

Excellent interpersonal and communication skills for stakeholder engagement.

Project management, analytical skills, and attention to detail.

Ability to handle pressure and meet deadlines.

Qualifications

Degree or Diploma in Mass Communications, Marketing, or related fields.