Content Strategy Specialist

6 days ago

Singapore beBeeContentStrategy Full time $80,000 - $100,000
Job Summary:

We are seeking a highly skilled Content Strategist to help us define and create content strategies that align with our business objectives and user needs.

Main Responsibilities:
  1. Content Development
    1. Develop comprehensive strategies for creating engaging content that delivers on our value proposition.
    2. Establish processes for structuring and refreshing content to ensure consistency and accuracy.
  2. Content Creation and Optimization
    1. Translate complex information into clear, concise language that resonates with our target audience.
    2. Craft compelling copy, including headlines, taglines, and body text, that aligns with our brand image.
    3. Maintain a consistent tone and style across all products, ensuring a cohesive user experience.
    4. Apply SEO best practices to content creation, optimising for search engines and social media platforms.
  3. User Research and Analysis
    1. Conduct thorough user research to understand their needs, preferences, and behaviours.
    2. Utilise various research methods, including interviews, surveys, and analytics, to inform content decisions.
  4. Information Architecture
    1. Design and organise content for easy navigation and findability, ensuring a seamless user experience.
    2. Validate information architecture using methods like card sorting and tree testing to ensure effectiveness.
  5. Usability and Accessibility
    1. Create content that is accessible and inclusive, catering to diverse user needs.
    2. Design and conduct usability tests to evaluate content effectiveness and identify areas for improvement.
  6. Content Management
    1. Audit, track, and map content to information architecture, ensuring consistency and accuracy.
    2. Ensure consistency and accuracy across all content, maintaining a strong brand image.
  7. Design Pattern Application

Utilise industry best practices and emerging technologies for content organisation and presentation.

Brand Alignment
  1. Develop content consistent with the company's brand image, reflecting our values and mission.
  2. Address both business goals and consumer needs in content creation, striking a balance between the two.
Continuous Improvement
  1. Stay updated on the latest developments in SEO, content trends, and consumer behaviour, adapting our strategy accordingly.
  2. Identify areas for improvement based on usability testing and performance metrics, continually refining our approach.
Cross-functional Collaboration

Work closely with designers, product managers, and other stakeholders to ensure content aligns with overall product strategy.

Key Requirements:
  • Experience working as a Content Strategist, UX Writer, Communications Designer, or related design role.
  • Diploma or bachelor's degree in marketing, communications, advertising, journalism, product design, UX, or related field.
  • Skilled in copywriting, content creation, and copy editing, including writing in different voices and styles for various target audiences.
  • Strong content presentation skills.
  • Comfortable working with Product, Tech, Data, and Business partners to deliver services and experiences.
  • Strong knowledge of product design processes and emerging technologies.
  • Demonstrates systems thinking, teamwork, leadership, planning, and successfully implemented projects in a dynamic and agile environment.
  • Self-directed, organised, and efficient; a deep and insightful thinker who likes the challenge of a complex problem and is an effective communicator, presenter, and negotiator.
Essential Skills:
  • Usability
  • Social Media
  • Systems Thinking
  • Content Management
  • Content Strategy
  • Marketing Communications
  • Journalism
  • Card Sorting
  • User Research
  • Writing
  • Information Architecture
  • Copy Editing
  • Copywriting
  • SEO
  • UX
  • Accessibility

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