Senior Marketing Strategist for Customer Engagement
1 month ago
About Abbott
We are a leading healthcare company that is revolutionizing the way people manage their health. Our team is dedicated to helping people with diabetes live active lives.
Job Purpose:
This role supports the acquisition and retention of users of Freestyle Libre, a life-changing product that provides accurate data to drive better-informed decisions. The successful candidate will drive content creation, platform development, and analytics to achieve ADC's growth ambitions.
Key Responsibilities:
- Achieve APAC sales, margin, and market share targets.
- Develop and execute customer engagement strategies across APAC.
- Collaborate with cross-functional teams to identify key insights and activities to drive customer onboarding and retention.
- Lead the development of digital CRM channels to maximize customer lifecycle value.
- Analyze data to inform marketing strategies and optimize customer reach and effectiveness.
Requirements:
- Post-graduate or tertiary qualifications in Marketing, Business Management, or related field.
- 12-15 years of experience in content/retention/data management and analytics/project management.
- Strong content creation management and delivery skills.
- Experience in leading CRM campaigns and developing customer journey mapping.
- Ability to inspire trust and build positive relationships with internal and external stakeholders.
- Technical digital competency, knowledge, and experience in data strategy, buyer behavior, path to purchase models, and digital analytics tools.
Salary Range: $120,000 - $150,000 per annum, depending on location and experience.
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