Senior Marketing Strategist for Customer Engagement

1 month ago


Singapore Abbott Full time

About Abbott

We are a leading healthcare company that is revolutionizing the way people manage their health. Our team is dedicated to helping people with diabetes live active lives.

Job Purpose:

This role supports the acquisition and retention of users of Freestyle Libre, a life-changing product that provides accurate data to drive better-informed decisions. The successful candidate will drive content creation, platform development, and analytics to achieve ADC's growth ambitions.

Key Responsibilities:

  • Achieve APAC sales, margin, and market share targets.
  • Develop and execute customer engagement strategies across APAC.
  • Collaborate with cross-functional teams to identify key insights and activities to drive customer onboarding and retention.
  • Lead the development of digital CRM channels to maximize customer lifecycle value.
  • Analyze data to inform marketing strategies and optimize customer reach and effectiveness.

Requirements:

  • Post-graduate or tertiary qualifications in Marketing, Business Management, or related field.
  • 12-15 years of experience in content/retention/data management and analytics/project management.
  • Strong content creation management and delivery skills.
  • Experience in leading CRM campaigns and developing customer journey mapping.
  • Ability to inspire trust and build positive relationships with internal and external stakeholders.
  • Technical digital competency, knowledge, and experience in data strategy, buyer behavior, path to purchase models, and digital analytics tools.

Salary Range: $120,000 - $150,000 per annum, depending on location and experience.



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