Market Research Analyst

5 days ago

Singapore beBeeMarketResearch Full time $600,000 - $1,200,000
Market Research Expert

This role involves driving market segmentation models, analyzing the characteristics, size, and trends of each segmented market, and providing data support for strategic decision-making.

About This Role:

We are seeking a seasoned Market Research Expert to join our team. As a key member of our research department, you will be responsible for developing comprehensive market insights, analyzing customer needs, and creating competitive analysis reports.

  • Develop and implement market segmentation models to identify target markets and opportunities.
  • Analyze customer needs and preferences to inform product development and marketing strategies.
  • Create competitive analysis reports to inform business decisions and drive growth.
  • Conduct SPAN/FAN analysis to assess product market performance and identify areas for improvement.
  • Participate in the decision-making process for selecting target markets and developing business strategies.
Requirements:
  • Demonstrated experience in market research or business development across diverse sectors.
  • Proven ability to leverage successful case studies to drive market expansion and provide strategic guidance to sales teams.
  • Strong analytical skills and attention to detail.
  • Fluent in English; proficiency in Chinese and local languages is a plus.
  • Proficiency in utilizing mainstream market insights and evaluation methods, such as APPEALS, 4Ps, PESTEL, SPAN, SWOT, and STP.
What We Offer:
  • A dynamic and collaborative work environment.
  • Opportunities for professional growth and development.
  • A competitive salary and benefits package.
About Us:

We are a leading provider of market research and business consulting services. Our team of experts provides cutting-edge insights and solutions to help businesses drive growth and success.

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