APJ Lab Solutions Innovation Lead

2 weeks ago


Singapore ITH Icoserve Full time
Your Role:

You will be responsible for leading the life cycle management of Total Lab Automation, Integrated Automation, Informatics, and service product portfolios.

This includes developing and implementing strategic marketing and sales initiatives, with tracking metrics to achieve business line objectives.

You will oversee cross-functional execution of launch plans across APJ countries, including marketing strategy, value proposition, segmentation, pricing positioning, launch readiness, promotional activities, and lead generation initiatives.



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