Digital Content Lead

5 hours ago

Singapore beBeeContent Full time $80,000 - $140,000

We are seeking a highly skilled Content Strategist to join our team.

This is a content strategy role responsible for planning and production of SEO optimized blog content in English-speaking APAC locales. The goal is to generate increasing organic visitors and customers for the business by leveraging AI tools to scale high-quality content development and optimize production processes.

You'll take a long-term strategic view of your locales and use SEO skills combined with advanced AI tool implementation to identify and fix complex problems, driving growth.

The role will contribute to the long-term SEO/organic marketing strategy and opportunities for the wider region, establishing AI-enhanced workflows that maintain strong content quality standards at scale.

Key Responsibilities:
  • Plan, optimize, and produce high-quality, conversion-focused SEO blog content to fuel adoption of the business, utilizing AI tools to enhance efficiency and scale without compromising content standards or conversion potential.
  • Develop a strategically aligned plan for your locale that regularly meets or exceeds forecasted impact.
  • Support regional lead by contributing to strategy and opportunities for your wider region, including scalable AI-powered content solutions or process improvement.
  • Owning and sharing meaningful insights about your BAU content performance as well as any growth initiatives/projects.
  • Keep up to date with industry news, evolving AI landscape, and SEO insights; bring suggestions and ideas to test or action.
  • Independently discover, lead, and validate growth projects that go beyond scope of BAU content production and have regional and/or global impact or learnings.
  • Work with and support regional lead to take on more responsibility to identify growth opportunities for your locale(s)/the wider APAC region.
Qualifications:
  • Good understanding and experience utilizing SEO AI Tools in day-to-day work, and experience developing automation processes to boost productivity.
  • Fluent in written and spoken English; keen eye for content quality and readability.
  • Great eye for detail and what makes 'good' content when it comes to words and visuals.
  • Loves data; understands how to measure performance of work.
  • GREAT at building relationships and working with people outside of own team to get things done.
  • Thrives in culture of autonomy and not afraid to take full ownership of content plans from start to finish.

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