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Senior Digital Content Lead

2 weeks ago

Singapore beBeeContentMarketing Full time

Job Title: Content Marketing Manager

We are seeking a highly skilled and experienced Content Marketing Manager to join our team.

  • This role involves overseeing content strategy development, execution, and optimization to ensure consistent brand identity, high engagement, and alignment with company objectives.

Key Responsibilities:

  • Team Management:
  • Lead and manage the creative and content team, which includes content creators, stylists, photographers, and designers, ensuring they deliver innovative, engaging, and high-quality content.
  • Provide mentorship, professional development, and performance feedback to team members.
  • Content Strategy Development:
  • Develop and implement a content strategy that aligns with company objectives, target audience, and brand guidelines.
  • Create a long-term and short-term editorial calendar to deliver timely and relevant content across digital platforms.
  • Content Creation & Management:
  • Lead the content creation, collaborating with writers, designers, photographers, videographers, and other stakeholders to produce high-quality, multimedia-rich content for websites, ads, socials and public relations purposes.
  • Ensure all content is engaging, SEO-friendly, and consistent with company brand voice and style guidelines.
  • Research & Analysis:
  • Conduct industry research, competitor analysis, and keyword research to identify content gaps and opportunities.
  • Monitor content performance metrics such as website traffic, engagement rates, and conversions, using data-driven insights to refine and optimize content strategies.

Required Skills and Qualifications:

  • Proven experience in content management, digital marketing, or a related field.
  • Strong understanding of content strategy, SEO, and digital marketing trends.
  • Excellent communication, project management, and organizational skills.
  • Ability to collaborate effectively across teams and manage multiple projects simultaneously.

Benefits:

  • Familiarity with content management systems (CMS) and content performance metrics.
  • Well-versed with AI software for example , , ,

Others:

  • Staying current with industry best practices, emerging trends, and evolving content formats to enhance company content marketing initiatives continually.