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Vice President of Strategic Initiatives
2 months ago
Vice President of Strategic Initiatives
The focus of the Klick Integrated Strategy team is to define the optimal methods and timing for a pharmaceutical brand to engage with its target demographics, aiming to enhance customer interaction and achieve measurable business results. We provide guidance to our clients on critical components of their market entry strategy, including: audience segmentation, channel selection, marketing ecosystem architecture, and performance analysis & enhancement. Our approach is collaborative, frequently involving a diverse range of in-house experts to maximize client outcomes. We are inquisitive professionals who thrive on tackling significant and intricate marketing challenges while identifying avenues for innovation and account expansion. As strategic thinkers who also appreciate the finer details, we act as trusted advisors and partners to assist in building and nurturing brands throughout their development stages. Our passion for healthcare drives us to deliver and refine solutions that support both Patients and Healthcare Professionals on their respective journeys.Key Responsibilities
Direct the market entry strategy (audience segmentation, channel selection, marketing ecosystem architecture, performance analysis) for multiple accounts, each encompassing one or more brands. Oversee the creation of annual tactical plans. Develop solutions for clients' marketing challenges and produce relevant project briefs. Collaborate with the Analytics team to evaluate brand performance and suggest enhancements. Demonstrate thought leadership by producing position papers on industry and technology trends. Manage a team of strategists. Participate in account-level leadership teams, focusing on client relationships, financial growth, and operational development. Engage in new business presentations. Contribute to the development of Activation Strategy practices.Qualifications & Skills
Bachelor's degree in business or science; MBA preferred. 12-15 years of experience in marketing, predominantly in healthcare marketing within an agency setting. A strong sense of intellectual curiosity, combined with a talent for creative problem-solving. Excellent communication, presentation, and facilitation abilities. Proven track record of progressive leadership roles. We look forward to discussing your experience in developing integrated digital strategies and tactical plans that yield business results – the insights, recommendations, and outcomes that you take pride in. We are eager to learn about your preferred work environment and your interest in Klick, to see if our values align.