Marketing Operations Specialist: Elevating Customer Engagement

4 weeks ago


Singapore VIPSHOP SINGAPORE PTE. LTD. Full time
About the Role

We are seeking a skilled Marketing Operations Specialist to join our team at VIPSHOP SINGAPORE PTE. LTD. in Singapore.

Job Description

As a Marketing Operations Specialist, you will be responsible for maintaining strong user relationships, optimising user engagement strategies, and driving increased purchase conversions.

  • You will create and execute effective push notifications and email marketing campaigns, analysing sales performance data to refine product recommendations and content strategies.

You will continuously monitor and improve open rates, click-through rates, and overall conversion funnel performance.

Key Responsibilities
  • Develop compelling push notification and email marketing content, aligning hot-selling products with relevant themes.
  • Optimise copywriting to maximise open and click-through rates.

You will stay informed about trending topics on social media, actively participating in team discussions to plan and implement timely push content strategies.

Proactively identify and recommend products that align with current trends.

Collaborate with the Onsite Operations team to analyse and leverage the performance of content and products.

Foster teamwork to amplify results and optimise future campaigns.

Requirements
  • Bachelor's Degree in Marketing or a related field.
  • No prior experience required, but relevant internships or 1-3 years of cross-border e-commerce experience is a plus.
  • Passion for shopping and e-commerce industry.
  • Strong attention to details and ability to thrive in a fast-paced start-up environment.
  • Proactive, positive attitude, and excellent communication and coordination skills.
  • Proficient in Microsoft Excel for data analysis and visualisation.
  • Excellent English copywriting skills.
  • Bilingual in English and Mandarin in order to communicate with Chinese speaking counterparts in HQ on a daily basis.
What We Offer
  • Estimated Salary: SGD 5,500 - SGD 6,500 per month.
  • Opportunity to work with a dynamic and growing company in the e-commerce industry.
  • Chance to develop your skills and expertise in marketing operations.
  • A collaborative and supportive team environment.


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