Marketing and Customer Engagement Specialist

10 hours ago


Singapore PLAYFACTO SCHOOL PTE. LTD. Full time
Role Summary

We are seeking a skilled Marketing and Customer Engagement Specialist to drive customer engagement and enrolment growth for PlayFACTO School PTE. LTD., a leading Student Care & Enrichment Brand in Singapore. About the Role

This is an exciting opportunity for a passionate and dynamic professional to join our team as a Marketing and Customer Engagement Specialist. As a key member of our marketing team, you will play a vital role in driving customer engagement and enrolment growth by connecting with Chinese-speaking customers.

Main Responsibilities
  • Lead Generation and Management: Assist in lead generation initiatives to attract Chinese-speaking customers.
  • Customer Service and Support: Handle customer inquiries via phone, email, and messaging platforms, ensuring prompt and professional responses in Chinese.
  • Relationship Building: Build and maintain strong relationships with prospective and current customers to enhance customer satisfaction and loyalty.
  • Campaign Development and Execution: Collaborate with the marketing team to develop and execute campaigns targeting Chinese-speaking customers.
  • Content Creation and Curation: Create, curate, and manage engaging marketing content for Chinese social media platforms (e.g., WeChat, Xiaohongshu, Weibo) to drive brand awareness and engagement.
  • Localization and Translation: Translate and localize marketing materials, ensuring cultural relevance and accuracy.
  • Campaign Performance Monitoring and Analysis: Monitor and analyze the performance of Chinese social media campaigns and provide actionable insights.
  • Insights and Feedback: Provide insights and feedback to improve marketing strategies and customer engagement efforts.
  • Record Keeping: Maintain accurate records of leads, customer interactions, and follow-ups in the CRM system.

Requirements
  • Language Proficiency: Proficiency in Mandarin Chinese (spoken and written) is essential.
  • Content Creation Experience: Proven experience in creating content for Chinese social media platforms.
  • Communication and Interpersonal Skills: Excellent communication and interpersonal skills.
  • Industry Experience: A minimum of 1-2 years of experience in marketing, social media management, customer service, or a related field.
  • Organizational Skills: Strong organizational skills and attention to detail.
  • Teamwork and Adaptability: Ability to work independently and as part of a team.
  • Familiarity with Digital Tools: Familiarity with CRM systems and digital marketing tools is a plus.

What We Offer
  • Dynamic Work Environment: A dynamic and supportive work environment.
  • Professional Growth Opportunities: Opportunities for professional growth and development.
  • Competitive Salary and Benefits: Competitive salary and benefits.
  • Meaningful Impact: The chance to make a meaningful impact in the education sector.

Key Skills
  • CRM
  • Lead Generation
  • Social Media
  • Ability To Work Independently
  • Interpersonal Skills
  • Customer Engagement
  • Mandarin Chinese
  • Social Media Management
  • Targeting
  • Marketing
  • Attention to Detail
  • Digital Marketing
  • Customer Satisfaction
  • Social Media Marketing
  • Customer Service
  • Brand Awareness

Estimated Salary: SGD 45,000 - SGD 60,000 per annum, depending on qualifications and experience.



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