Marketing and Customer Engagement Specialist
10 hours ago
We are seeking a skilled Marketing and Customer Engagement Specialist to drive customer engagement and enrolment growth for PlayFACTO School PTE. LTD., a leading Student Care & Enrichment Brand in Singapore. About the Role
This is an exciting opportunity for a passionate and dynamic professional to join our team as a Marketing and Customer Engagement Specialist. As a key member of our marketing team, you will play a vital role in driving customer engagement and enrolment growth by connecting with Chinese-speaking customers.
Main Responsibilities
- Lead Generation and Management: Assist in lead generation initiatives to attract Chinese-speaking customers.
- Customer Service and Support: Handle customer inquiries via phone, email, and messaging platforms, ensuring prompt and professional responses in Chinese.
- Relationship Building: Build and maintain strong relationships with prospective and current customers to enhance customer satisfaction and loyalty.
- Campaign Development and Execution: Collaborate with the marketing team to develop and execute campaigns targeting Chinese-speaking customers.
- Content Creation and Curation: Create, curate, and manage engaging marketing content for Chinese social media platforms (e.g., WeChat, Xiaohongshu, Weibo) to drive brand awareness and engagement.
- Localization and Translation: Translate and localize marketing materials, ensuring cultural relevance and accuracy.
- Campaign Performance Monitoring and Analysis: Monitor and analyze the performance of Chinese social media campaigns and provide actionable insights.
- Insights and Feedback: Provide insights and feedback to improve marketing strategies and customer engagement efforts.
- Record Keeping: Maintain accurate records of leads, customer interactions, and follow-ups in the CRM system.
Requirements
- Language Proficiency: Proficiency in Mandarin Chinese (spoken and written) is essential.
- Content Creation Experience: Proven experience in creating content for Chinese social media platforms.
- Communication and Interpersonal Skills: Excellent communication and interpersonal skills.
- Industry Experience: A minimum of 1-2 years of experience in marketing, social media management, customer service, or a related field.
- Organizational Skills: Strong organizational skills and attention to detail.
- Teamwork and Adaptability: Ability to work independently and as part of a team.
- Familiarity with Digital Tools: Familiarity with CRM systems and digital marketing tools is a plus.
What We Offer
- Dynamic Work Environment: A dynamic and supportive work environment.
- Professional Growth Opportunities: Opportunities for professional growth and development.
- Competitive Salary and Benefits: Competitive salary and benefits.
- Meaningful Impact: The chance to make a meaningful impact in the education sector.
Key Skills
- CRM
- Lead Generation
- Social Media
- Ability To Work Independently
- Interpersonal Skills
- Customer Engagement
- Mandarin Chinese
- Social Media Management
- Targeting
- Marketing
- Attention to Detail
- Digital Marketing
- Customer Satisfaction
- Social Media Marketing
- Customer Service
- Brand Awareness
Estimated Salary: SGD 45,000 - SGD 60,000 per annum, depending on qualifications and experience.
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