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Digital Performance Marketing Specialist

3 weeks ago

Singapore beBeeMarketing Full time $40,000 - $80,000

We are seeking a Digital Marketing Specialist to drive online performance and support traffic growth through the execution and optimization of paid campaigns across various platforms.

This role requires close collaboration with cross-functional teams and a strong command of tools like SFCC, GA4, and GTM. The ideal candidate will have proven experience in e-commerce operations and digital marketing, with excellent analytical and data-driven decision-making skills.

  1. Plan, implement, and manage sponsored campaigns across Google, Facebook/Instagram, Bing, and Criteo for traffic and conversions together with the Marketing Team.
  2. Set up and analyze the performance of advertising campaigns, ensuring that all marketing material is in line with our brand identity.
  3. Maintain monthly updates on product feeds for dynamic ads for remarketing purposes.

The successful candidate will also be responsible for developing social media plans and driving awareness for key products and newly launched products. They will work closely with Marketers, Designers on digital marketing consistency and undertake content marketing initiatives to achieve business targets.

Key Responsibilities:

  • Drive online performance through the execution and optimization of paid campaigns
  • Support traffic growth and conversion targets
  • Collaborate with cross-functional teams
  • Analyze campaign performance and adjust strategies accordingly

Requirements:

  • Bachelor's degree or Diploma in E-commerce, Marketing, Business, or a related field
  • Proven experience in e-commerce operations and digital marketing
  • Familiarity with e-commerce platforms, content management systems, and analytics tools
  • Strong analytical and data-driven decision-making skills
  • Excellent communication and interpersonal skills